PROJECT MANAGEMENT
McLaren Marketing provides valuable project managers when experience, time, staff and/or budget is limited and tasks need to be completed.
Clients find we offer a more experienced and cost effective solution to traditional healthcare agencies in completing this type of work.
Projects we have undertaken include:
- Marketing and implementation plans for:
- New products
- Pre-launch
- Launch
- Mature brands
- Strategic analysis by product strength, brand or portfolio
- New product assessment
- Briefs for market research, agency, PR, packaging
- Copy writing of promotional material for:
- Clinical paper reviews / dossiers
- Mailings
- Patient education
- Detail aids
- Pharmacy assistant education
- Product monographs
- Reviewing marketing presentations
- Product Manager training:
- Fundamentals of Pharmaceutical Marketing
- Writing a successful brand plan